Which of the following is NOT a factor that influences ADR?

Average Daily Rate (ADR) in the context of real estate, particularly within the hotel industry, is influenced by several factors that impact pricing strategies and demand. The correct answer for what does NOT influence ADR is marketing strategy.

While marketing strategy plays a significant role in a business's overall success and can affect occupancy rates and demand, it does not directly determine the actual pricing of rooms, which is what ADR measures. ADR is primarily influenced by factors such as seasonality, room type mix, and brand positioning.

Seasonality refers to the variations in demand based on different times of the year, affecting how much a hotel can charge for rooms. Room type mix indicates the variety and distribution of different types of accommodations available, which directly impacts pricing strategies and overall available inventory for pricing. Brand positioning relates to how a hotel is perceived in the market, influencing its pricing power based on its reputation, service quality, and customer loyalty.

In contrast, marketing strategy serves as a broader approach to, for instance, customer engagement and communication efforts, which may enhance brand visibility and awareness but does not set the parameters for the actual daily rates charged.