Which of the following is NOT an example of repositioning?

Repositioning in real estate typically involves significant changes to a property or its marketing strategy to increase attractiveness and value. Converting a midscale hotel to an upscale boutique is a tangible transformation that alters the property's fundamental offerings and target market, thereby enhancing its brand value.

Changing the brand flag also represents a form of repositioning, as it can involve significant changes to the identity and image of the property in the market, aligning it more closely with a different tier of service or guest experience.

Targeting new customer segments is another strategic way to reposition a property, as it entails altering marketing approaches to appeal to different demographics or consumer preferences, which can lead to increased occupancy and revenue.

In contrast, simply increasing the advertising budget does not constitute repositioning. Instead, it is more of a promotional strategy aimed at enhancing visibility and awareness but does not inherently change the actual product or how it is positioned in the market. It focuses on the marketing tactics rather than the substance of the property or its value proposition, which is why it is identified as NOT being an example of repositioning.